Internet Visibility For Your Website
Sure Site helps you with your Internet Visibility. The greatest website in the world is useless unless it can be found in the search engine results.
I can’t stress enough the fact that around 87 percent of consumers research a product or service on the Internet before making a purchase. This is a sobering statistic if you are in the business of selling services and products.
When potential customers are researching your product or service, does it show up in their search results? If not, you are losing a lot of potential leads to your competitors.
Try This
Okay, try this, pretend you are the customer looking for your particular product or service. Now pop open your lap top and type in search terms that you would use to research your product or service. How visible was your website? Did it appear on page one of the search results? For any of your searches.
The New Yellow Pages
Today, the Internet is to business what the Yellow Pages were in the past so you need to be visible when people search for your product or service. This means that you need a strategy and action plan to achieve high Internet visibility for your products or services.
There are several Internet visibility solutions available to you and each one has its pros and cons. In this article we will broadly touch on each one. There isn’t enough room to go into great detail about each solution.
Advertising – You can purchase advertising on the major search engines so that they will display your ad when certain key words are typed into the search engine. Generally you bid for the clicks you will receive. If you are the highest bidder for a keyword, then when a potential customer types in that keyword, your ad will appear on the search page and if the potential customers sees your ad and clicks on it, then you will be charged the amount of your bid.
The benefit of the type of visibility is that you get it very quickly, but the drawback is that it is usually very expensive and it requires a lot of babysitting and constant tweaking to be profitable.
Affiliate Sales – This solution leverages other peoples Internet visibility for you. 
Basically you offer a percentage of your profit to anyone who makes a sale for you. People who already have traffic and visibility will then promote your website and services on their sites and you split the profit with them.
The benefits of this is that it cost very little upfront to get started and you only have to pay after a sale is made. The drawbacks are that you often have to offer a very large percentage of the sales in order to attract a sufficient number of affiliates. You also have to be careful about which affiliates promote your offer since there are people out there that will do anything to make a sale including things that could ruin your reputation and destroy your business.
Increase Your Websites Visibility – This method involves doing things that will boost your websites visibility in the search engine results. This includes social engagement, involvement in forums, getting other authority websites to back-link to you.
The major benefits to this method is not only being found by your potential customers when they are researching your products or services, but also the fact that natural search engine results are much more powerful than the paid advertising found on the same results page. The impact of good Internet visibility on a business can be startling. The drawback of this method is that increasing Internet visibility is very time consuming if you know what you are doing and a total waste of time if you don’t. You also have to negotiate the minefield of quick fixes that may boost your visibility today, but result in your website being thrown out of the search engines like yesterdays trash. Remember the search engines are privately owned databases and they can throw your website out of their database anytime they wish and for any reason, so tread softly.
Your Call
At the end of the day, it is your call as to which method you will employ to gain Internet visibility. Each method, if done properly, will bring you results. The only thing you don’t want to do is ignore Internet visibility altogether.