Internet Visibility Essentials
Running a business might be easy if your running it into the ground, but to run a successful business is hard and one of the most difficult tasks is getting a stead flow of customers and/or leads.
Customers are the life blood of any business and when you sit down to plan how to increase your revenue and earnings, getting more and keeping more customers is where you begin.
A huge component of any business today is Internet visibility, in other words, how easy is it for potential customers seeking your product or services to find you on the Internet? After all, the Internet is the new Yellow Pages.
It is really important for you to have an Internet visibility strategy in place so that your company’s website shows up on the first page of the search results when people are looking for what you have to offer. It is also important that the listing in the search results tells the customer enough to get them to click to your site.
Make Sure That The Content On Your Website Is Arranged So The Search Engines Will Like It.
Internet visibility starts with the design of your website’s pages in a fashion that makes it easy for search engines to find it and easily navigate it. Then check often to make sure that the search engines are indexing each page. This is a lot like putting a rocket on the launch pad. Firing a rocket when it is not properly placed on its launchpad is disastrous.
If you position your website correctly then it has a frame work on which to launch and grow.
Make It Social
Make sure that your website is socially savvy. Social Media like Faceboo, Twitter and Linkedin are very powerful; however, your aim is not to sell using social media, but it should be to start a conversation around the products and services you offer.
If you haven’t launched your site yet, start a social media campaign first. Get a Facebook page, Twitter account, and a Youtube account and start creating brand name recognition.
I have known companies to literally rocket into the market place by making a video that catches everyone’s interest and goes viral. One such company had over 12,000 people sign up to its website in under 48 hours just by creating a funny video that was not a sales video. It did, however, spread the brand name of the company.
Make The Content On Your Website Rich
You need to make sure that the content on your website is informative,relevant and answers the questions that the searcher is looking for. You will actually get a lot more by giving a lot more
Your content should include a lot more than just words. It should include infographics, images, and videos. You want to create an experience for your readers.
Use Keywords Skillfully
Besides an eye catching layout, rich content, and relevant information, you need to weave your keywords into each page in a very natural way. This way, the search engines will know what the page is about ind this will increase your websites Internet visibility.
Besides using keywords skillfully, you also need to get to the punch-line quickly. Internet users are not looking to read War And Peace on your website. They are usually looking for a quick relevant answer to a specific question; so answer it quickly. Skip all the waffling and filler.
Post Content On Other Peoples Website
This is called guest blogging and it is done by many website owners looking for content for their blogs. You submit quality articles to other websites in your niche and in return you get a to put a link in the article to your site. This can really increase your website’s Internet visibility in the niche your business is in.
This also helps you build relationships with other’s in your niche and increases the authority of your website.
Conclusion
Internet visibility is an essential part of your business’s marketing plan and it can add thousands of dollars a month to your bottom line. In order to increase business’s Internet visibility you must take certain steps that will get you noticed by the search engines.
If you follow these steps carefully, you will soon have your company’s website showing up in the search engine results for a large number of searches by potential customers.